Powerful characters start with personal truth. Discover your Audience Fantasy.
Why you create what you create & what your audience secretly craves.
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Let’s break down each Sex and the City character through their traits, flaws, and typical moves.
Welcome Carrie ❤️, Samantha ☀️, Charlotte 🏡 and Miranda ⚔️
Turn Flaws and Traits Into a Clear Archetype for your creations
So, if you want to really nail a character’s archetype, you’ve got to dig beneath the surface — look at their core traits, their flaws, and how they actually behave. It’s like peeling an onion, layer by layer. When you do that, you can spot their main and...
The Twelve Heroes Archetypes: A color palette of characters.
Writers, game devs, storytellers—you want unforgettable characters? Break the mold. (Subscribe to read the full article)
Blend primary colors of temperament—unlock endless shades of personality.
Classic Jungian archetypes like “the rebel” or “the mentor” often feel rigid because they reduce complex human personalities to a handful of surface traits or roles. They’re like cookie-cutter molds—easy to recognize but painfully flat. Sure, you know what a rebel looks like: defiant, anti-authority, maybe a bit...